Multiple identification

Products are frequently marked with several trademarks, for example with a main trademark (usually the company trademark identical with the company name) in combination with a sub-trademark, which refers to the individual product.

Advice for use in practice: To use all trademarks in a rights-preserving manner in the case of multiple identification, ensure that the various signs are each considered to be independent trademarks. Independent perceptibility may result, for instance, from a graphically different design or from spatial separation. If the trademarks are used independently, they should also be registered separately. If the trademarks are not perceived as separate, individual marks, use of the combination of signs in its entirety is to be presumed. In this case, the entire sign should be protected.